One of the biggest Italian fashion brands, Dolce & Gabbana, announced they will stop using animal fur and transition to eco-friendly faux fur going forward.
According to Inhabitat, they are the latest fashion house to stop using animal fur. Other brands such as Armani and Gucci have already stopped using animal fur and skin. This happened mostly due to pressure from animal rights groups.
Animal rights groups hope to make this change happen globally, and it has worked in many countries. So far, 20 countries have banned the farming of animal fur, with Italy becoming the latest, which affects the country's many fashion houses.
PETA praised Dolce & Gabbana’s decision and considered it a good business move. Other major fashion houses, such as Chanel and Prada, are also moving away from fur. Let’s hope soon we’ll have an animal fur-free fashion industry.
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