Oatly Takes a Stand Against Fast Fashion With Upcycled Merch
Oatly, a Swedish company that manufactures oat milk, is protesting against fast fashion with its ReRuns line.
According to Ecowatch, ReRuns is a collection of vintage clothing turned into stylish streetwear.
While brands are no strangers to having their own merch, a lot of them turn to T-shirts and tote bags. Oatly is taking a different route by creating a line using already existing pieces.
The collection features a line of vintage denim jackets, each with a special message on the back. Oatly teamed up with ten artists to create the jackets, and the line has been successful, with almost all of the jackets sold out.
All the proceeds go to the Lower Eastside Girls Club, which offers free youth programming.
Apart from the denim jackets, there are vintage T-shirts, and the company is coming out with a line of sweaters in time for the holiday season.
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Marina is passionate about sustainability and works to help ensure our planet stays as our home for a long time. She takes part in environmental conservation by recycling and not buying single-use plastic. When not writing, she can be found with her nose stuck in a book or trying out new baking recipes.