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The new jacket from Adidas has a high-performing insulation shell that is made of 100% recycled fibers from ocean plastic. Sea turtles like this.

New releases from Adidas are always creating a lot of buzz in the fashion world. However, when new apparel is made with ocean plastic waste, the excitement goes much beyond fashion blogs. 

The Terrex MyShelter PrimaLoft Hooded Jacket looks just as good as any Adidas product. But there’s more to it than just great style. 

InHabitat reports that the jacket is made with lightweight woven insulation that is made from 100% recycled fiber made from plastic waste intercepted from shorelines and coastal communities around the world. 

statement
“Once it reaches the ocean, plastic can make its way around the entire world. Over time, the winds, waves and sunlight break down plastic until it becomes small particles about one-fifth of an inch long. These are known as microplastics. Thanks to human activity, microplastics have been found literally everywhere on Earth. They are on Mount Everest, the tallest mountain, and in the Mariana Trench, the deepest ocean trench on the planet.”

Plastic waste poses a serious hazard to animals. Millions of them die every year as a direct result of plastic waste. 

And it’s not only marine wildlife that is endangered. Birds and land animals of all kinds are at risk, too. 

The new Terrex jacket from Adidas is not going to solve the plastic waste problem. However, it’s a big step in the right direction and shows the company’s commitment to a big environmental issue. 

At this moment, we need more companies to realize the importance of preserving natural habitats and biodiversity. 

With the resources, technology, and outreach they have, companies like Adidas can definitely help a lot. 

Highlights • 10 years of writing and editing experience Obsessed with home decor trends, plant parenting, cleaning, and other lifestyle topics. • Expertise in content marketing and email strategy for brands and small businesses About Nikola Gemeš Nikola Gemeš, an electrical engineer turned sustainability consultant, bridges the gap between complex environmental concepts and GreenCitizen readers with his well-researched, accurate content. His commitment to sustainability extends from his professional life to personal practices of recycling and home-grown food. An adventurer at heart, Nikola enjoys hiking, white-water sports, and pocket knife collecting. At Green Citizen, he's instrumental in presenting the best sustainable brands, aiding well-informed decision-making. He firmly believes in the collective power of individuals, experts, businesses, and governments to foster a world where sustainability, life quality, economic prosperity, diversity, mental health, and gender equality are core values. Experience Nikola Gemeš has a rich and diverse background in electrical engineering, which he utilizes to break down complex sustainability topics for his readers. His unique blend of technical knowledge and communicative skills has made him a crucial part of GreenCitizen. Nikola's experience has honed his ability to navigate through intricate data and research, ensuring the content he delivers is both accurate and reliable. His passion for educating and informing is palpable in the impact he has made on Green Citizen's readership. Outside of his professional endeavors, Nikola is deeply committed to environmental conservation in his personal life. This commitment is reflected in his everyday activities, from recycling to cultivating his own food. His hands-on approach to sustainability gives him a first-hand understanding of practical conservation efforts, further enriching the content he produces. These personal experiences often seep into his work, making it relatable and engaging for readers. Nikola's key role extends to assessing and presenting sustainable brands to his audience. His comprehensive grasp of sustainability allows him to critically evaluate and offer the best environmentally-friendly options available on the market. He aids readers in making informed decisions that have a positive impact on both their lives and the environment. His belief in collective efforts towards a sustainable world is evident in his work, as he consistently promotes values of quality life, economic prosperity, diversity, mental health, and gender equality.

Highlights • 10 years of writing and editing experience Obsessed with home decor trends, plant parenting, cleaning, and other lifestyle topics. • Expertise in content marketing and email strategy for brands and small businesses About Nikola Gemeš Nikola Gemeš, an electrical engineer turned sustainability consultant, bridges the gap between complex environmental concepts and GreenCitizen readers with his well-researched, accurate content. His commitment to sustainability extends from his professional life to personal practices of recycling and home-grown food. An adventurer at heart, Nikola enjoys hiking, white-water sports, and pocket knife collecting. At Green Citizen, he's instrumental in presenting the best sustainable brands, aiding well-informed decision-making. He firmly believes in the collective power of individuals, experts, businesses, and governments to foster a world where sustainability, life quality, economic prosperity, diversity, mental health, and gender equality are core values. Experience Nikola Gemeš has a rich and diverse background in electrical engineering, which he utilizes to break down complex sustainability topics for his readers. His unique blend of technical knowledge and communicative skills has made him a crucial part of GreenCitizen. Nikola's experience has honed his ability to navigate through intricate data and research, ensuring the content he delivers is both accurate and reliable. His passion for educating and informing is palpable in the impact he has made on Green Citizen's readership. Outside of his professional endeavors, Nikola is deeply committed to environmental conservation in his personal life. This commitment is reflected in his everyday activities, from recycling to cultivating his own food. His hands-on approach to sustainability gives him a first-hand understanding of practical conservation efforts, further enriching the content he produces. These personal experiences often seep into his work, making it relatable and engaging for readers. Nikola's key role extends to assessing and presenting sustainable brands to his audience. His comprehensive grasp of sustainability allows him to critically evaluate and offer the best environmentally-friendly options available on the market. He aids readers in making informed decisions that have a positive impact on both their lives and the environment. His belief in collective efforts towards a sustainable world is evident in his work, as he consistently promotes values of quality life, economic prosperity, diversity, mental health, and gender equality.

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