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The JUMP Movement Wants Consumers to Focus on Nature

The JUMP was founded by Tom Bailey, who was Head of Research and Head of the Sustainable Consumption program for C40 Cities for six years. 

According to Treehugger, this program is about sufficiency. It aims to get the consumers to question how much stuff they really need. 

statement
"Taking The JUMP’ means going from a society where our mindsets, cultures and systems focus on ‘more stuff’, to a society where they focus on people and nature ... Science shows that to avoid ecological meltdown we need a two-third reduction in the impact of consumption in just 10 years, starting with rich countries.”

The JUMP wants to promote the benefits of lower consumption. Their message is that if people spend less time consuming, they’ll have more time to be creative, celebrate, do crafts, and care about others.

The movement wants people to live for joy and not stuff. Bailey reiterates that the movement doesn’t want people to sacrifice and stop consuming completely. Instead, they want to help people see the world better and live more fully. 

Some of the ways in which people can achieve this are to dress retro, get rid of clutter, eat green, spend holidays locally, and more.

Marina is passionate about sustainability and works to help ensure our planet stays as our home for a long time. She takes part in environmental conservation by recycling and not buying single-use plastic. When not writing, she can be found with her nose stuck in a book or trying out new baking recipes.


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