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The Farmer Who Turned Into A Sustainable Farm-to-Consumer Mogul

An online store for sustainable farm-to-consumer produce has been set up by a farm owner in central Wisconsin as a way of adapting to the pandemic.

After the recent pandemic forced restaurants and public places to close, many local farms found themselves with no places to sell their produce to.

However, many savvy farmers have found ways to adapt to the changing landscape, including Hayden Holbert, the owner of a farm named Avrom Farm in central Wisconsin.

Once stay-at-home orders threatened his trade with now-closed restaurants, he decided to set up an online fulfillment center and online store for sustainable farm-to-consumer produce.

It’s basically Amazon for farms. In fact, he’s recoupled his losses and is looking to expand.

However, he’s not the only farmer to adapt, as mentioned in GreenBiz:

“The demand to buy direct from producers existed before COVID. Consumers like to connect directly with farmers and to feel more confident about what they’re buying. But a combination of broken supply chains, reluctance to visit supermarkets and more time spent cooking at home has accelerated this trend.”

While the pandemic is obviously terrible, it’s great to hear inspiring stories of people “adapting or dying” to the changing environment.

While the pandemic is obviously terrible, it’s great to hear inspiring stories of people “adapting or dying” to the changing environment.

For all the bad things that have happened due to COVID-19, we have the right to hang on to the good stories and see the sunny side too.



Joe is passionate about environmentalism and the effect it has on our planet. He’s been a vegetarian for 10 years and is very strict about recycling in his apartment. As well as writing, he likes to spend time singing, playing the guitar, and defending pineapple on pizza.

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