The latest Uber news seems to follow in the footsteps of its competitor Lyft, with both companies officially announcing a road map to shift their entire fleet to electric vehicles.
But it seems like Uber has taken more of an initiative with its announcement.
The BBC has shared some exciting details.
“The ride-hailing firm said the move was part of its "responsibility" to tackle the challenge of climate change.
The company said that it would spend $800m (£614m) to help drivers switch to electric cars, creating partnerships with manufacturers to ensure discounts.
Users will also be able to request an electric or hybrid vehicle.
That option is available in 15 US and Canadian cities for an extra $1, Uber said. It said it would launch in more than 65 cities globally by the end of the year.”
Right now, less than 1% of all the miles logged by its drivers are from electric or hybrid vehicles.
That kind of puts the goal in perspective, and I would applaud such an ambitious project. Going from practically zero to 100% over the coming years isn’t going to be easy.
But the company’s pledge to support drivers to switch to greener cars, and the fact that they can earn more if customers request an electric vehicle should make positive incentives for both the supply and demand side.
I also believe that such a move will force improvements in charging stations' infrastructure, which seems to be one of the main reasons many people haven’t made the switch.