Blueland products have raised quite a stir on social media, but can they live up to the hype? An unbiased and unsponsored Blueland review.
Still, there was something appealing in the whole Blueland story. I loved the idea of tablet refills that come in zero-waste wrappers and non-disposable bottles I can use for a long time.
I did a bit of research and realized that the business was legit. They had valid certifications as being a B Corp, cruelty-free, and achieving zero emissions, among others.
Well, that’s a start.
I decided to give Blueland a try. I ordered the Clean Suite Kit this spring as it contained everything I use daily.
Frankly, I didn’t know what to expect, and I thought, if nothing else, I’m going to write an honest Blueland Review for a blog.
After 5 months, my opinion of Blueland as a brand has soared.
But let’s start the story at the beginning.
It all began when Sarah Paiji Yoo as a fresh mom discovered the horrific impact of microplastics on the environment. She was shocked to find out that particles of discarded single-use plastic can be found in the water and food that her baby eats.
Her first reaction was to try and find household products that didn't come in disposable plastic packaging or containers.
It was a wild goose chase.
Then she decided to make those products herself.
Her goal was to make cleaning products with no phosphates, ammonia, or VOC. More importantly, the products would come in refillable forever-usable, 100% BPA-free bottles that don’t end up in landfills and oceans.
That’s how Blueland was born.
The company has seen numerous appearances in media sources like The New York Times, WSJ Magazine, Vogue, Fast Company, Real Simple, Washington Post, and Well + Good.
However, its grand debut was the appearance on the hit show Shark Tank where startup entrepreneurs pitch their ideas to a “shark tank” of investors.
Despite the interesting and environmentally-friendly idea, the pitch initially didn’t promise much, as Mrs. Yoo and her co-founding partner Syed Naqvi offered 2% equity for $270,000.
The sharks weren’t impressed with the offer and started taking bites even calling them out for “coming here only for commercial”.
Then, with a masterstroke, Yoo offered Kevin O’Leary an offer he couldn’t refuse — a 3% stake plus a 50-cent royalty per kit until $270,000 is recouped.
During the Blueland Shark Tank episode, the audience also learned that the two founders have raised $3 million at a 13.5 valuation and that was from venture capital.
The investors were amazed to hear that Blueland had sold about $200,000 worth of products just in the first month of online sales.
“We had to be incredibly creative since these products simply did not exist, and traditional cleaning products manufacturers do not have tablet-making capabilities,” Sarah said in an interview
Having direct experience scaling companies, Sarah managed to leverage a range of traditional digital marketing channels, such as paid search and social media.
It didn’t take long for Blueland shorts to go viral on TikTok. Their social media account offered a healthy mix of products-at-work and eco-friendly housekeeping tips and tricks.
When asked what makes her most excited about the Blueland brand, she says:
“It’s the opportunity to build an authentic, emotional brand rooted in a strong social mission to literally save the planet, which I truly believe will drive outsized word of mouth, community, and engagement.”
And what better way to say this than with a simple slogan:
A Cleaner Planet Starts From Home.
One of the best things about Blueland is that when you find a cleaning kit that fits your needs, it’s super easy to have it delivered to your home.
I was amazed to discover that I can choose between 21 different sets. This is important because if you don’t feel crazy about a particular cleaner, you can leave it out or choose a kit with a different combo.
So when you choose a kit, you get to choose how often you’d like refills to be delivered to you. You can select delivery for every 1, 2, 3, or 4 months.
The cost of your Blueland subscription depends on the cleaning kit you select. Here are some of the most popular ones:
If you shop around, you can find Blueland promo codes that can get you a discount of 15% for on-site purchases.
Once you enter your shipping and billing information, your cleaning kit is en route to your home.
Blueland ships anywhere in the United States, except for Alaska and Hawaii, where you can use Amazon shipping. For orders over $35 shipping is free.
If you need to cancel, pause, or skip your subscription delivery for any reason, you can simply do it by logging into your Blueland account.
This option has been super convenient to me, as it happens that I don’t go through half of my kit and don’t need a new one sent yet.
Following Blueland’s commitment to reducing waste, their products are shipped in recyclable cardboard and paper-based tape which are fully compostable, and non-toxic water-based inks are used for labeling.
I got the Blueland Clean Suite Kit that has seven different products. In my opinion, this particular kit can help you with all kinds of household cleaning needs.
So, what do you get in this kit?
You know that satisfying feeling when you build up rich suds while washing your hands? This is the trick my grandma used to get me to wash my hands after playing outside. Even now, I prefer thick foam coming from the dispenser to regular gel soap.
The Foaming Hand Soap doesn’t disappoint in the foam department either — it comes out of the nozzle as a thick lather that is gentle to your skin. As a matter of fact, no one in the family has complained that this 100% natural soap is drying out their skin.
I came to prefer the Iris Agave scent.
Its scent is crisp and light — nothing overpowering. I’m a huge perfume aficionado, and I don’t want the body products I use to mix up with the fragrance I wear.
So it builds up rich foam, but does it clean caked-on dirt?
Whether it’s soil dirt mixed with tree sap or sticky cake topping, the Blueland Soap handles it easily.
I only wish they didn’t stamp the Blueland logo at the top of the pump. It collects dirt which is then tricky to remove.
Apart from Iris Agave, this soap comes in Lemon Perrine and Lavender Eucalyptus scents.
To prepare the hand soap, fill the glass bottle with warm water to a line marked on the bottle and drop one tablet inside. Let it dissolve in about 30 minutes and the soap is ready for use.
Like all Blueland products, the Foaming Hand Soap has a non-toxic certificate and is free of parabens, phthalates, and sodium lauryl sulfate.
The 5-pack refill costs $10. This is $2 for each refill — even less if you buy in packs of 6 or 9 as there's a 20% discount for bulk purchases. One or two pumps at most are more than enough to wash your hands completely. It doesn’t surprise me that my brother’s family of four has used up only about a quarter of the Foaming Hand Soap in one month!
I’m sensitive when it comes to laundry detergents, almost as sensitive as my itchy skin (gross, I know). Over time, I’ve learned to look for laundry products with fewer, natural, plant-based ingredients — everything to keep my skin healthy.
Luckily, in recent years I’ve had many discussions with people who have moved from conventional cleaning products to those with eco-friendly ingredients — like the Blueland Laundry Detergent.
The kit includes one Forever Laundry Tablet Tin and 40 tablets. Unlike many commercial detergents, this kit is made without chlorine bleach, artificial dyes, parabens, phthalates, or ammonia. The Leaping Bunny mark also ensures you’re getting a cruelty-free product.
On my first use, I put one tablet into my front-loading washer and after 15 minutes I saw that the tablet stuck on the glass and did not dissolve a bit!
I thought to myself, “This one is a dud.”
However, about an hour later when the cycle finished, my shirts smelled like a crisp spring morning.
There wasn’t any of that unnatural, strong chemical smell of jasmine, patchouli, or whatever formula they managed to create in the lab.
My stuff smelled just like laundry is supposed to smell — fresh and clean.
The Laundry Starter Set with 40 fragrance-free tablets and the Forever Tin costs $25. The tin can hold up to 60 plastic-free laundry tablets. That tin takes 3x less space than a box of regular detergent that is big enough for 60 loads!
As a cleaner that is probably used the most in every household, it’s essential that your dish soap goes easy on the environment. The Powder Dish Soap comes in a compostable bag and a 16 oz silicone shaker. A couple of shakes on your sponge and you can take up a whole set of dirty dishes.
You can easily create a rich lather that leaves no residue on dishes once they dry down. As with the Foaming Hand Soap, I loved the mild fragrance.
I got my first Blueland Dish Soap as part of the Clean Suite Kit, but you can find it as a standalone product in the Dish Soap Starter Kit or coupled with dishwasher soap on the Dish Duo kit.
Before I had a chance to use it, I read Blueland reviews where users complained about the soap granules that stick to dishes and need washing away.
I guess you need to rinse each plate at least twice to wash off all the soap granules.
On the bright side, I’ve discovered that soap granules help remove baked-on stains. I guess that’s how they managed to avoid using aggressive solvents.
Still, I’d prefer nice thick liquid dish soap I can safely use to wash my eyeglasses.
I think I’ll take one bottle to our off-grid country house. Since there’s no indoor plumbing, I take every precaution not to use toxic cleaners.
The Dish Soap starter set costs $20, while a refill pack goes for $12. With one purchase you can easily replace 30+ single-use plastic bottles an average home uses up in a year.
Moving on to the next disposable bag in the kit with the slogan, “cuts grease, grime, and plastic waste”. Since I’ve already opened the dish soap, these had to be dishwasher detergent tablets. I loved the forever-steel tin in a minimalistic design.
Unlike your regular dishwasher tablets and pods, Blueland’s are made with plant-based and plant-friendly ingredients.
I was skeptical at the beginning. I mean, I’ve been using Finish for years and was super happy with them, as they could handle even the baked-on stains.
As it turned out, Blueland dishwasher tablets work just as well. The dishes are coming out looking clean except for a couple of times. I guess I have to give them a good soak for tablets to work.
Again, that’s a small tradeoff for the peace of mind that the products I use don’t harm the environment.
The Dishwasher Starter Set costs $18 and each 40-tablet refill goes for $14. Get a 240-tablet pack and you get a 20% discount. That means washing each load of dishes costs you less than $0.27.
Let’s get this one straight. This is a surface cleaner, not a disinfectant. These products help you keep the house safe by removing dirt that can become a breeding ground for bacteria and mold spores.
If someone in the house is sick, or you want to keep coronavirus at bay, you need disinfectants.
Meanwhile, the Multi-Surface Cleaner from Blueland is perfect for removing soap scum, coffee rings, fingerprints and paw prints from glass surfaces, etc.
I’ve used the Multi-Surface Cleaner on my kitchen island, cabinets, as well as living room table with great results.
Unlike the Foaming Hand Soap and Dish Soap, this one has a strong lemon fragrance. The scent doesn’t linger for long, but if that’s something that bothers you, you may look for a scent-free alternative.
Other than that, the Multi-Surface Cleaner has become my go-to spray for dealing with everyday messes.
You can get the Multi-Surface Starter Set for $18 while 3-pack refills go for $6. These tablets come in paper wraps and take up 10x less space than traditional refill bottles.
I use the bathroom cleaner on the bathtub, sink, and toilet surfaces. Take from the fill line, it doesn't take much to remove all the grime off the tub and sink. It even handles the water stains on fixtures and the outer area of the toilet.
It does need to sit for a few minutes to get to the bottom of tougher stains, where you’ll also need a bit of elbow grease and perhaps a sponge with a scouring pad.
Still, I’ve been using green products for years and this is something I expected.
In my book, it’s better to give a surface a few more scrubs with a plant-based cleaner than use bleach or Clorox. Never again.
The Blueland Bathroom Cleaner is safe for your skin, which is great news if you don’t like to wear rubber gloves, like me.
There is, however, a strong floral fragrance that the manufacturer describes as eucalyptus. It may bother you while you’re cleaning the rest of the bathroom, but after you take a shower, it’ll be completely gone.
You can find the Bathroom Starter Kit for $18, with 3-pack refills selling for $6. You’d be pressed hard to find an effective bathroom cleaner for $2.
Honestly, I expected the Glass and Mirror cleaner to have a familiar vinegar or Windex-like smell, but to my surprise, this cleaner comes completely unscented.
I have two closet doors that are full-length mirrors, so I have to use a lot of glass cleaner and I hate when my bedroom smells of cleaning products.
It effectively wipes away the weekly finger smudges from opening and closing the closet doors, but the real test was removing the toothpaste and water spots from the bathroom mirror.
I regularly use the Blueland cleaner to wash my house’s windows and touch up my car windshield.
I have only one peeve about this cleaner. It was ok on the windows, but on the mirrors, I have to make sure I remove the cleaner residue completely to avoid the streaks.
In other words, the mirror surface needs to be dry completely.
If you’re interested in the Glass and Mirror Set, you can find one for $18. Get a 12-pack bag of refills for $19, and each new bottle you make will cost you $1.58. That’s a bargain!
Certifications: EWG Verified, Made Safe, Leaping Bunny
Branch Basics is also a company that offers nature-friendly cleaning products as an alternative to commercial cleaners that pose threat to human health and water organisms.
The business model is similar to Blueland’s. You purchase the starter kit which includes reusable plastic bottles of your liking and subscribe for refills.
One of the main differences is that instead of different pills or powders that dissolve in water, Branch Basics offers just one multi-purpose eco-friendly liquid concentrate.
Apart from the Concentrate, you can order the Oxygen Boost, which you can add to the Concentrate to help it tackle tough cleaning jobs.
The Cleaning Essentials Kit from Branch Basics costs $69 if you opt for plastic and $89 if you go choose glass bottles.
For the price, you get 33.8 oz of Concentrate and 3 reusable bottles for different purposes.
In Blueland Clean Suite Kit, for $99 you get 5 reusable bottles, 2 boxes for refill tablets, and more than 120 tablets shared between different cleaners.
Branch Basics reviews are mostly praising the universality of the cleaner and the absence of noxious fumes after cleaning.
Certifications: Leaping Bunny
Clean Cult is a company that offers a sustainable cleaning subscription service that relies on coconut-based ingredients.
Like Blueland and Branch Basics, you can choose between several bundles.
For example in the best-selling Complete Home Bundle, you get a refillable tablet jar, 4 refillable cleaner bottles for various detergents and soaps, and 8 refills, soap bars, or stain removers. Everything you need to keep your home clean in a sustainable way.
You can choose between classic or fruity scents and even choose the color theme for refillable bottles.
The price of this bundle is $109.99, and if you subscribe, you get a 20% discount.
The only problem I have with Cleancult is that the liquid refills come in cartons, like fruit juice. These are recyclable, but I prefer paper bags and tablets myself.
Cleancult reviews are by large positive, although a few users have complained about oily residue that stays after treating surfaces with the All-Purpose Cleaner.
Certificates: B Corp
Grove is a company that specializes in eco-friendly products including cleaning essentials, personal care, pet, and gardening solutions.
With your first order of $20, you get a welcome bundle — you get to choose between several Grove Co. gift sets valued up to $55.
Then you can use the Grove App to explore the products and look up additional discounts. The app also allows you to customize your cart and order just the products you need.
I like the smart subscription option — for example, you can order dishwasher detergent every month and dryer balls every six months.
The part I don’t like is that refills come in standard plastic bottles — more waste for recycling.
Certificates: HE Compatible, Made in America, Leaping Bunny
Dropps is best known for its plant-based laundry detergent pods. Though they look coated in plastic, the membrane of these pods is made of a water-soluble material called Polyvinyl alcohol.
However, Dropps also makes plant-based hand soap, dish detergent, and several other household cleaners.
If you need a traveling size, this might be the one for you. Instead of Blueland’s 24 oz refillable bottle, the standard Dropps Foaming Hand Soap comes in 8 oz bottles.
To refill the bottle, fill it up with warm water and drop one refill pod. Shake lightly and you’re good to go.
This is very much the same procedure as with Blueland cleaners, although personally, I like tablets more than membrane pods. Much easier to store them and there’s no risk of bursting.
Blueland products help me contribute to solving two of the planet's major environmental issues: plastic waste and pollution.
Through their use of refillable acrylic and glass bottles and compostable tablet wrappers, in just three years, Blueland cleaning products have helped divert 1,924,880,000 single-use plastic bottles from landfill and oceans.
By using sustainable and transparent business practices from sourcing raw ingredients to delivering the packages to end customers, Blueland has won multiple certifications:
I love their flexible subscription model that allows me to choose how often I want refills delivered and even set cadences for each item.
All Blueland products are plant-based, free of parabens, phthalates, VOCs, and ammonia.
These harmful compounds are the reason why commercial cleaning products are catching so much flak these days.
On the other hand, brands that use 100% vegan ingredients can help us solve the shortage of raw materials, animal cruelty, and seemingly never-ending pollution of soil ad water resources.
Whichever starter pack you choose, with Blueland you’re getting on a fast track to eliminating single-use plastic from your life.