Sea turtles have a lot on their plate these days, from ocean plastic pollution to the climate crisis.
As if that’s not enough, hawksbill sea turtles face another danger — their ornate shell is used to manufacture the falsely-named “tortoiseshell” material popular for tourist trinkets and jewelry.
Although selling real tortoiseshell is illegal for some time now, the practice lives on.
To help put an end to this highly unethical trade, scientists have developed the first-ever app that uses AI as a tool gains the illegal wildlife trade.
According to EcoWatch, shoppers can now use SEE Shell to determine whether a “tortoiseshell” souvenir is genuine.
“One of the major roadblocks to eliminating the illegal tortoiseshell trade is the difficulty in distinguishing real from fake products, whether by a consumer or law enforcement officer,” SEE Turtles President Brad Nahill said in a WWF press release. “Because telling these products apart can be very difficult, retailers and shoppers often unwittingly contribute to the trade.”
The material has been praised by craftsmen for ages for its beautiful amber and brown swirls and resilience.
Sadly, turtles have paid a high price for the material quality, as it’s hard for non-experts to tell real from fake tortoiseshell made of resin.
The new app uses machine learning which includes training the model with 4,000 images of real and fake tortoiseshell. The result — the computer model can tell them apart with 94% accuracy.
Can we have a similar app to identify other illegally-trafficked wildlife items like bone or ivory?
Highlights
• 10 years of writing and editing experience Obsessed with home decor trends, plant parenting, cleaning, and other lifestyle topics.
• Expertise in content marketing and email strategy for brands and small businesses
About Nikola Gemeš
Nikola Gemeš, an electrical engineer turned sustainability consultant, bridges the gap between complex environmental concepts and GreenCitizen readers with his well-researched, accurate content. His commitment to sustainability extends from his professional life to personal practices of recycling and home-grown food. An adventurer at heart, Nikola enjoys hiking, white-water sports, and pocket knife collecting. At Green Citizen, he's instrumental in presenting the best sustainable brands, aiding well-informed decision-making. He firmly believes in the collective power of individuals, experts, businesses, and governments to foster a world where sustainability, life quality, economic prosperity, diversity, mental health, and gender equality are core values.
Experience
Nikola Gemeš has a rich and diverse background in electrical engineering, which he utilizes to break down complex sustainability topics for his readers. His unique blend of technical knowledge and communicative skills has made him a crucial part of GreenCitizen. Nikola's experience has honed his ability to navigate through intricate data and research, ensuring the content he delivers is both accurate and reliable. His passion for educating and informing is palpable in the impact he has made on Green Citizen's readership.
Outside of his professional endeavors, Nikola is deeply committed to environmental conservation in his personal life. This commitment is reflected in his everyday activities, from recycling to cultivating his own food. His hands-on approach to sustainability gives him a first-hand understanding of practical conservation efforts, further enriching the content he produces. These personal experiences often seep into his work, making it relatable and engaging for readers.
Nikola's key role extends to assessing and presenting sustainable brands to his audience. His comprehensive grasp of sustainability allows him to critically evaluate and offer the best environmentally-friendly options available on the market. He aids readers in making informed decisions that have a positive impact on both their lives and the environment. His belief in collective efforts towards a sustainable world is evident in his work, as he consistently promotes values of quality life, economic prosperity, diversity, mental health, and gender equality.
Highlights
• 10 years of writing and editing experience Obsessed with home decor trends, plant parenting, cleaning, and other lifestyle topics.
• Expertise in content marketing and email strategy for brands and small businesses
About Nikola Gemeš
Nikola Gemeš, an electrical engineer turned sustainability consultant, bridges the gap between complex environmental concepts and GreenCitizen readers with his well-researched, accurate content. His commitment to sustainability extends from his professional life to personal practices of recycling and home-grown food. An adventurer at heart, Nikola enjoys hiking, white-water sports, and pocket knife collecting. At Green Citizen, he's instrumental in presenting the best sustainable brands, aiding well-informed decision-making. He firmly believes in the collective power of individuals, experts, businesses, and governments to foster a world where sustainability, life quality, economic prosperity, diversity, mental health, and gender equality are core values.
Experience
Nikola Gemeš has a rich and diverse background in electrical engineering, which he utilizes to break down complex sustainability topics for his readers. His unique blend of technical knowledge and communicative skills has made him a crucial part of GreenCitizen. Nikola's experience has honed his ability to navigate through intricate data and research, ensuring the content he delivers is both accurate and reliable. His passion for educating and informing is palpable in the impact he has made on Green Citizen's readership.
Outside of his professional endeavors, Nikola is deeply committed to environmental conservation in his personal life. This commitment is reflected in his everyday activities, from recycling to cultivating his own food. His hands-on approach to sustainability gives him a first-hand understanding of practical conservation efforts, further enriching the content he produces. These personal experiences often seep into his work, making it relatable and engaging for readers.
Nikola's key role extends to assessing and presenting sustainable brands to his audience. His comprehensive grasp of sustainability allows him to critically evaluate and offer the best environmentally-friendly options available on the market. He aids readers in making informed decisions that have a positive impact on both their lives and the environment. His belief in collective efforts towards a sustainable world is evident in his work, as he consistently promotes values of quality life, economic prosperity, diversity, mental health, and gender equality.
Conservation
New App Hopes to End Illegal “Tortoiseshell” Trade
by : Nikola Gemeš | Published: April 28, 2022
Help save sea turtles, don’t buy real tortoiseshell. Now they have an app that helps you tell real from fake. And yes, in this case, the fake is good!
Sea turtles have a lot on their plate these days, from ocean plastic pollution to the climate crisis.
As if that’s not enough, hawksbill sea turtles face another danger — their ornate shell is used to manufacture the falsely-named “tortoiseshell” material popular for tourist trinkets and jewelry.
Although selling real tortoiseshell is illegal for some time now, the practice lives on.
To help put an end to this highly unethical trade, scientists have developed the first-ever app that uses AI as a tool gains the illegal wildlife trade.
According to EcoWatch, shoppers can now use SEE Shell to determine whether a “tortoiseshell” souvenir is genuine.
The material has been praised by craftsmen for ages for its beautiful amber and brown swirls and resilience.
Sadly, turtles have paid a high price for the material quality, as it’s hard for non-experts to tell real from fake tortoiseshell made of resin.
The new app uses machine learning which includes training the model with 4,000 images of real and fake tortoiseshell. The result — the computer model can tell them apart with 94% accuracy.
Can we have a similar app to identify other illegally-trafficked wildlife items like bone or ivory?
More inspiring green news similar to this:
Nikola Gemeš
Highlights • 10 years of writing and editing experience Obsessed with home decor trends, plant parenting, cleaning, and other lifestyle topics. • Expertise in content marketing and email strategy for brands and small businesses About Nikola Gemeš Nikola Gemeš, an electrical engineer turned sustainability consultant, bridges the gap between complex environmental concepts and GreenCitizen readers with his well-researched, accurate content. His commitment to sustainability extends from his professional life to personal practices of recycling and home-grown food. An adventurer at heart, Nikola enjoys hiking, white-water sports, and pocket knife collecting. At Green Citizen, he's instrumental in presenting the best sustainable brands, aiding well-informed decision-making. He firmly believes in the collective power of individuals, experts, businesses, and governments to foster a world where sustainability, life quality, economic prosperity, diversity, mental health, and gender equality are core values. Experience Nikola Gemeš has a rich and diverse background in electrical engineering, which he utilizes to break down complex sustainability topics for his readers. His unique blend of technical knowledge and communicative skills has made him a crucial part of GreenCitizen. Nikola's experience has honed his ability to navigate through intricate data and research, ensuring the content he delivers is both accurate and reliable. His passion for educating and informing is palpable in the impact he has made on Green Citizen's readership. Outside of his professional endeavors, Nikola is deeply committed to environmental conservation in his personal life. This commitment is reflected in his everyday activities, from recycling to cultivating his own food. His hands-on approach to sustainability gives him a first-hand understanding of practical conservation efforts, further enriching the content he produces. These personal experiences often seep into his work, making it relatable and engaging for readers. Nikola's key role extends to assessing and presenting sustainable brands to his audience. His comprehensive grasp of sustainability allows him to critically evaluate and offer the best environmentally-friendly options available on the market. He aids readers in making informed decisions that have a positive impact on both their lives and the environment. His belief in collective efforts towards a sustainable world is evident in his work, as he consistently promotes values of quality life, economic prosperity, diversity, mental health, and gender equality.
Nikola Gemeš
Highlights • 10 years of writing and editing experience Obsessed with home decor trends, plant parenting, cleaning, and other lifestyle topics. • Expertise in content marketing and email strategy for brands and small businesses About Nikola Gemeš Nikola Gemeš, an electrical engineer turned sustainability consultant, bridges the gap between complex environmental concepts and GreenCitizen readers with his well-researched, accurate content. His commitment to sustainability extends from his professional life to personal practices of recycling and home-grown food. An adventurer at heart, Nikola enjoys hiking, white-water sports, and pocket knife collecting. At Green Citizen, he's instrumental in presenting the best sustainable brands, aiding well-informed decision-making. He firmly believes in the collective power of individuals, experts, businesses, and governments to foster a world where sustainability, life quality, economic prosperity, diversity, mental health, and gender equality are core values. Experience Nikola Gemeš has a rich and diverse background in electrical engineering, which he utilizes to break down complex sustainability topics for his readers. His unique blend of technical knowledge and communicative skills has made him a crucial part of GreenCitizen. Nikola's experience has honed his ability to navigate through intricate data and research, ensuring the content he delivers is both accurate and reliable. His passion for educating and informing is palpable in the impact he has made on Green Citizen's readership. Outside of his professional endeavors, Nikola is deeply committed to environmental conservation in his personal life. This commitment is reflected in his everyday activities, from recycling to cultivating his own food. His hands-on approach to sustainability gives him a first-hand understanding of practical conservation efforts, further enriching the content he produces. These personal experiences often seep into his work, making it relatable and engaging for readers. Nikola's key role extends to assessing and presenting sustainable brands to his audience. His comprehensive grasp of sustainability allows him to critically evaluate and offer the best environmentally-friendly options available on the market. He aids readers in making informed decisions that have a positive impact on both their lives and the environment. His belief in collective efforts towards a sustainable world is evident in his work, as he consistently promotes values of quality life, economic prosperity, diversity, mental health, and gender equality.
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