Pinterest, an image-focused social network, announces they plan to limit the spread of false climate claims.
According to the Guardian, the social network plans to take down content that represents the facts wrongly or denies climate crisis facts. This will include both adverts and normal content.
“Pinterest believes in cultivating a space that’s trusted and truthful for those using our platform,” said Sarah Bromma, the company’s head of policy. “This bold move is an expansion of our broader misinformation guidelines, which we first developed in 2017 to address public health misinformation, and have since updated to address new and emerging issues as they come to the forefront.”
The website has made an effort over the years to distinguish itself from other social media websites with its content guidelines. For example, where Mark Zuckerberg of Facebook stated that tech companies shouldn’t judge what’s true, Pinterest took a stance from the beginning that falsehoods are damaging and not welcome on their platform.
Pinterest’s battle against misinformation goes further than the climate crisis. For example, if a user searches for information on Covid or vaccines, they are immediately directed to WHO, Vaccine Safety Net, and other reputable sources.
Pinterest has been praised for its stance on misinformation. Let’s hope other social media networks will follow soon.
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