Massive Attack’s Bristol music festival, powered entirely by renewables, aims to revolutionize live music sustainability.
Massive Attack, the renowned Bristol-based music collective, has unveiled plans for a groundbreaking music festival in their home city. Named Act 1.5, the event, set for August 25, 2024, in Clifton Down, will be the group's first UK performance in five years, as reported by Pitchfork.
What sets Act 1.5 apart is its commitment to sustainability: the entire festival will run on renewable energy sources, specifically solar energy and battery power. This initiative is part of Massive Attack's collaboration with the Tyndall Centre for Climate Change Research, aiming to pave the way for more eco-friendly live music events by reducing emissions typically associated with such gatherings.
The festival's environmental consciousness extends beyond its power sources. The organizers are rigorously selecting vendors, giving preference to those who avoid serving meat and sourcing local produce. The commitment to sustainability will continue even after the music stops, with plans to establish a “climate-resilient woodland plantation in the southwest region.”
In a move to minimize travel emissions, residents local to Bristol, Bath, and the surrounding areas will get early access to tickets, starting 10 a.m. GMT on December 6, ahead of the general sale on December 8. This local-first approach is a conscious effort to address the significant carbon footprint associated with fan travel to live events.
Mark Donne, a filmmaker and collaborator with Massive Attack, told the Guardian that a substantial portion of emissions from live music events, estimated between 65% and 85%, comes from fan travel. “This will be the first show that meaningfully deals with that,” he said.
The festival will also offer incentives for sustainable travel, including electric bus shuttles to Bristol city center and the Bristol Temple Meads train station, and secure bike parking, as reported by BBC.
Massive Attack has long been a proponent of sustainability in the music industry, working with the Tyndall Centre for Climate Change Research to create a sustainable roadmap for live events. The Act 1.5 festival is expected to set a new standard for low-emission live music events of its scale.
Carly McLachlan, a professor at the Tyndall Centre, praised the festival's innovative approach. “This is precisely the type of transformative approach that we need to see more of in the live music sector and indeed every sector; one that has the collaboration and vision to reduce emissions across all areas of impact and working beyond the areas you directly control to unlock the systemic change we urgently need to deliver on our Paris Agreement commitments,” she stated.
Massive Attack's Act 1.5 festival not only promises a spectacular musical experience but also represents a significant step forward in the movement towards environmentally responsible live entertainment.
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