New releases from Adidas are always creating a lot of buzz in the fashion world. However, when new apparel is made with ocean plastic waste, the excitement goes much beyond fashion blogs.
The Terrex MyShelter PrimaLoft Hooded Jacket looks just as good as any Adidas product. But there’s more to it than just great style.
InHabitat reports that the jacket is made with lightweight woven insulation that is made from 100% recycled fiber made from plastic waste intercepted from shorelines and coastal communities around the world.
“Once it reaches the ocean, plastic can make its way around the entire world. Over time, the winds, waves and sunlight break down plastic until it becomes small particles about one-fifth of an inch long. These are known as microplastics. Thanks to human activity, microplastics have been found literally everywhere on Earth. They are on Mount Everest, the tallest mountain, and in the Mariana Trench, the deepest ocean trench on the planet.”
Plastic waste poses a serious hazard to animals. Millions of them die every year as a direct result of plastic waste.
And it’s not only marine wildlife that is endangered. Birds and land animals of all kinds are at risk, too.
The new Terrex jacket from Adidas is not going to solve the plastic waste problem. However, it’s a big step in the right direction and shows the company’s commitment to a big environmental issue.
At this moment, we need more companies to realize the importance of preserving natural habitats and biodiversity.
With the resources, technology, and outreach they have, companies like Adidas can definitely help a lot.
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