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United Airlines pledges to go 100 percent green by 2050 without purchasing carbon offsets.

Airlines have long been working to reduce their environmental impact — even before Greta Thunberg turned the spotlight on the industry’s carbon emissions.

JetBlue went carbon neutral earlier this year, and now United Airlines pledges to go 100 percent green by 2050.

TripSavvy reports that United plans to achieve its goal without purchasing carbon offsets. Purchasing offsets is probably the fastest way to go carbon neutral — a company determines its carbon footprint, then buys credits through clean energy companies to compensate for its emissions.

This scheme is certainly helpful, but more of a stopgap than a solution.

That's why United will be investing in programs that play the long game, including a "revolutionary atmospheric carbon capture technology known as Direct Air Capture." With Direct Air Capture, machines collect vast amounts of carbon dioxide from the air to be stored underground, where the gas eventually undergoes mineralization to turn to rock.”

Apart from Direct Air Capture, United is funding research in sustainable aviation fuel (SAF) that produces up to 80% fewer carbon emissions than standard jet fuel.

Scot Kirby, United’s CEO says that these game-changing technologies will reduce the airline’s emissions and positively rescue the speed of climate change.

More important than pursuing their sustainability goal is the message they send to other airlines, who certainly need to reconsider their role in climate change. 


Highlights • 10 years of writing and editing experience Obsessed with home decor trends, plant parenting, cleaning, and other lifestyle topics. • Expertise in content marketing and email strategy for brands and small businesses About Nikola Gemeš Nikola Gemeš, an electrical engineer turned sustainability consultant, bridges the gap between complex environmental concepts and GreenCitizen readers with his well-researched, accurate content. His commitment to sustainability extends from his professional life to personal practices of recycling and home-grown food. An adventurer at heart, Nikola enjoys hiking, white-water sports, and pocket knife collecting. At Green Citizen, he's instrumental in presenting the best sustainable brands, aiding well-informed decision-making. He firmly believes in the collective power of individuals, experts, businesses, and governments to foster a world where sustainability, life quality, economic prosperity, diversity, mental health, and gender equality are core values. Experience Nikola Gemeš has a rich and diverse background in electrical engineering, which he utilizes to break down complex sustainability topics for his readers. His unique blend of technical knowledge and communicative skills has made him a crucial part of GreenCitizen. Nikola's experience has honed his ability to navigate through intricate data and research, ensuring the content he delivers is both accurate and reliable. His passion for educating and informing is palpable in the impact he has made on Green Citizen's readership. Outside of his professional endeavors, Nikola is deeply committed to environmental conservation in his personal life. This commitment is reflected in his everyday activities, from recycling to cultivating his own food. His hands-on approach to sustainability gives him a first-hand understanding of practical conservation efforts, further enriching the content he produces. These personal experiences often seep into his work, making it relatable and engaging for readers. Nikola's key role extends to assessing and presenting sustainable brands to his audience. His comprehensive grasp of sustainability allows him to critically evaluate and offer the best environmentally-friendly options available on the market. He aids readers in making informed decisions that have a positive impact on both their lives and the environment. His belief in collective efforts towards a sustainable world is evident in his work, as he consistently promotes values of quality life, economic prosperity, diversity, mental health, and gender equality.

Highlights • 10 years of writing and editing experience Obsessed with home decor trends, plant parenting, cleaning, and other lifestyle topics. • Expertise in content marketing and email strategy for brands and small businesses About Nikola Gemeš Nikola Gemeš, an electrical engineer turned sustainability consultant, bridges the gap between complex environmental concepts and GreenCitizen readers with his well-researched, accurate content. His commitment to sustainability extends from his professional life to personal practices of recycling and home-grown food. An adventurer at heart, Nikola enjoys hiking, white-water sports, and pocket knife collecting. At Green Citizen, he's instrumental in presenting the best sustainable brands, aiding well-informed decision-making. He firmly believes in the collective power of individuals, experts, businesses, and governments to foster a world where sustainability, life quality, economic prosperity, diversity, mental health, and gender equality are core values. Experience Nikola Gemeš has a rich and diverse background in electrical engineering, which he utilizes to break down complex sustainability topics for his readers. His unique blend of technical knowledge and communicative skills has made him a crucial part of GreenCitizen. Nikola's experience has honed his ability to navigate through intricate data and research, ensuring the content he delivers is both accurate and reliable. His passion for educating and informing is palpable in the impact he has made on Green Citizen's readership. Outside of his professional endeavors, Nikola is deeply committed to environmental conservation in his personal life. This commitment is reflected in his everyday activities, from recycling to cultivating his own food. His hands-on approach to sustainability gives him a first-hand understanding of practical conservation efforts, further enriching the content he produces. These personal experiences often seep into his work, making it relatable and engaging for readers. Nikola's key role extends to assessing and presenting sustainable brands to his audience. His comprehensive grasp of sustainability allows him to critically evaluate and offer the best environmentally-friendly options available on the market. He aids readers in making informed decisions that have a positive impact on both their lives and the environment. His belief in collective efforts towards a sustainable world is evident in his work, as he consistently promotes values of quality life, economic prosperity, diversity, mental health, and gender equality.

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