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Retailers Drive Shift to Forest-Friendly Fibers at COP27

0 shares Share 0 Tweet 0 Pin 0 Share 0 Fast fashion retailers such as H&M and Inditex decided to purchase over half a million tonnes of low-carbon alternative fibers for clothing and packaging to help reduce global… Read More

Fast fashion retailers such as H&M and Inditex decided to purchase over half a million tonnes of low-carbon alternative fibers for clothing and packaging to help reduce global emissions. 

The announcement by 33 brands including printers and producers came about at the same time as the COP27 climate talks in Egypt. 

Judging by figures from the World Bank, fashion accounts for about 10% of all greenhouse gas emissions. 

According to Reuters, eco-friendly fiber comes from waste textiles and agricultural residues instead of forest fibers. 

Every tonne of clothing produced with alternative fibers will save between four and 15 tonnes of carbon. 

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"Moving towards more sustainable alternatives for our materials plays a crucial role [reducing] our absolute emissions by 56% by 2030 and achieving net-zero by 2040," Cecilia Stromblad Brannsten, head of resource use and circular impact at H&M Group, said.

The decision will help unlock funds for 10-20 low footprint pulp mills to produce these alternative fibers. 

The reality is that the current demand of the fashion industry and the supply of virgin cotton fiber are not sustainable.

This is why many retailers turn to alternative-forest friendly fibers which also include fast-growing bamboo fiber that is renewable and has little environmental impact. 


Nikola uses his background in electrical engineering to break down complex sustainability topics for GreenCitizen's readers. He is a firm believer in environmental conservation, which he practices daily through recycling and home-grown food. He enjoys hiking, engaging in white-water sports, and collecting pocket knives.

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