Kellog’s is a household name for breakfast cereals, and now they have announced that they are taking a huge step in the sustainability direction — by removing much-criticized palm oil from their products.
It all started after two sisters from Bedfordshire, UK, found out the company used palm oil in its products. Asha and Jia Kirkpatrick, aged 12 and 10 launched a petition after learning about the destruction of rainforests that results from the palm oil industry.
Soon, Kellog’s petition snowballed to almost a million signatures and led to the company’s decision to remove unsustainable palm oil from its line of products.
The BBC reports that there are significant differences between sustainable and unsustainable palm oil.
“Some types of palm oil are better than others when it comes to preventing deforestation. Sustainable palm oil is much better for the environment than unsustainable palm oil. Unsustainable palm oil means forests full of lots of different plants, animals and trees to be cut down, whereas sustainable palm oil does not. Sustainable palm oil plantations create special wildlife zones and do not clear any important forests.”
Kellog’s now says it is firmly resolved to use only sustainable palm oil and work with independent NGOs to monitor suppliers and invest in restoring rainforests.
The girls’ mom, Harvinder Dhinsa said she was proud of her daughters and that it was great Kellog’s had agreed to make changes.
This Kellog’s petition is proof that even if they start small, great ideas can make an even greater impact.
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