Going Green to Become Central Coronavirus Recovery Strategy for Businesses

The global pandemic isn’t the reason for businesses to abandon their environmental goals.

Launching green products or services, introducing green processes in-house, and other eco-friendly initiatives can actually benefit companies.

For example, by offering new green products or services, a business is more likely to become competitive in a niche market.

Frugalpac, a UK-based company that makes paper-based packaging, has reduced its carbon footprint and received a £2 million investment during the pandemic — at a time when many other companies were struggling to stay above.

According to The Conversation, job seekers are becoming increasingly attracted to companies that care for the environment.

“The employees of firms that promote sustainability are more likely to believe that their employer will care for them, and are more satisfied with their jobs. Such companies create a higher sense of personal and organizational purpose that makes work meaningful. A recent poll shows that millennials and Gen Z’s are more concerned about the environment than any previous generation. This means they prioritize employers who put sustainability at the forefront.”

Although is hard to pull a straight line between businesses going green and employee productivity, no one argues that some of the greenest companies, like Cisco, Tarmac, and Stantec, are also ranked among the greatest employers.

Greening processes can also bring efficiency gains through lower energy costs, allowing businesses to apply for green tax credits.